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Messaging Guidelines - 10DLC Carrier Fees and Registration

Flowroute messaging update
All major wireless carriers have now announced support for Application to Person (A2P) Long Code messaging service for SMS and MMS. The new industry standard for A2P Long Code messaging is 10DLC.

 

What is 10DLC?
10DLC stands for 10 Digit Long Code. It is the new standard for A2P messaging in the US and applies to all messaging over 10-digit geographic phone numbers. As A2P messaging continues to increase year-over-year (it is projected to hit 3.5 trillion messages by 2023), carriers are focused on protecting consumers while ensuring good actors have access to the resources they need to engage with customers. 10DLC is expected to provide higher messaging throughput and better deliverability of messages.

Verizon was the first carrier to launch their 10DLC service, and now T-Mobile is rolling out their plan April 1, 2021, and AT&T are expected to deliver their solutions sometime in the Second Quarter of 2021.

How does 10DLC affect you?

All your long code message-enabled numbers with Flowroute will be treated as 10DLC numbers. It’s best to think of the impact of 10DLC in terms of two categories: Carrier Fees, and Registration Requirements.

 

Carrier fees: charged by wireless carriers for messages terminated to their numbers; passed through to customers

  • Verizon: $0.0025 on SMS and $0.005 for MMS. These surcharges are in place today.
  • AT&T: $0.004 for SMS, and $0.005 for MMS; based on messaging use case. Expected to start in Second Quarter 2021.
  • T-Mobile & Sprint: We expect this to be $0.003 for SMS, and $0.01 for MMS; is scheduled to start by approximately Third Quarter 2021. Any additional details are being finalized before application.
  • Other carriers: We will make available a list of surcharges for additional carriers.
  • Campaign fees: In addition to the per-message surcharges described above, fees are also charged by The Campaign Registry (TCR), as well as by carriers for registering and managing campaigns. Several details about these fees are still being finalized.

 

Registration requirements: 

  • Register your brand: Customers will be required to register their brand/business in order to continue sending messages.
  • Register your campaign: After you register your brand, you’ll need to create one or more campaigns based on use cases for your A2P messaging. This will require selecting a use case, providing a description, and including sample messages for each campaign.
  • Associate numbers to your campaign: Finally, you’ll need to specify which numbers are associated with each campaign.

 

Nationwide SMS carrier fee FAQ

How - With rollout of 10DLC, Carriers are charging a fee per message for both SMS and MMS messages. If you are sending messages, you will not have to do anything differently. The carrier surcharges will be deducted from the available balance on your account. 

Why - The carrier surcharge Helps Carriers monitor and protect customers from SPAM messages. It comes from an agreement among SMS providers to prevent overlooked spam messages going to their customers. The fee also goes to keep creating a more stable SMS and MMS network as the technology improves. The cost is determined by the carrier's set cost. This fee varies by terminating the carrier, cost of operation, and available bandwidth.

What - The carrier surcharge fee is now an industry standard. The carrier fee goes directly to the carriers for the upkeep of emerging technologies and continuing stability to the network. The carrier fee charge is managed by The Campaign Register (TCR). TCR works as the database to verify an SMS or MMS user is not sending messages that are considered spam.

Where - You will encounter this carrier surcharge fee when you send any outbound SMS or MMS messages to your customer’s mobile phone numbers. transactions. This carrier fee is added to the cost by the carrier and is applied per message sent. You will see it only on outbound SMS or MMS and nowhere else in the flowroute ecosystem.

When - The timeline is not concretely established, but will be announced outside of 30 days to rollout. Any delays will be aptly communicated via email and this page. More information as it becomes available will be updated here as well. T-Mobile will start charging carrier surcharges starting April 1st and AT&T hasn’t finalized when they will start charging yet.

Registration - Although the carrier fee also applies to Short Code this distinction will not affect your messaging as Flowroute does not offer Short Code messaging. Long Code A2P any industry messaging platform will need to register once for a permanent account outlining your expected business or personal use of the message platform. This registration is a straightforward process which we will describe here as we work to make the process as easy to use as we can currently.

The registration process is temporarily handled by our support staff. The link to begin your registration is: support.flowroute.com/submit_ticket You will use the top drop down to select: 10DLC Registration. Follow the fields and when youre done submit the form.

We at Flowroute are committed to helping our customers register and be prepared for the transition to 10DLC. We are working on 10DLC registration tools to make your registration process effortless. We will send you a registration request and information on how to register once our tools are ready.

While we working with you, we are working on tools to help you with these registration requirements. We will keep you updated when they as well as additional information become available. In the meantime, please contact your account manager or submit a ticket for Customer Success: Submit Ticket

 

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