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Messaging Guidelines - 10DLC Requirements explanations

This is the resource to review what is needed by you when you are completing the 10DLC form.

 

(All fields require a value. If a value is not applicable, use: N/A)

 

Field name ---- Explanation
-------------------------------- ---- ----------------------------------------------------------------
phone_number ----

Input your text-enabled phone number (10 digits, no dashes)

Example: 5556667777

Campaign Description ----

Describe your campaign for sending a text message to your customers (MaxLength: 100)

Campaign use_case ----

Choose use case from this list. (maxLength: 20)

Valid choices are:

  • Alerts
  • Chat
  • Donation
  • Education
  • Emergency Alerts
  • Fraud Alerts
  • Political
  • Promotional Marketing
  • Social
  • Sweepstakes/Contest
  • Two Factor Authentication
  • Voting/Polling

display_name or DBA ----

Brand/Marketing/DBA name of the business (MaxLength: 100)

Example: Widget Enterprises

legal_business_name ----

The legal name of the business (MaxLength: 100)

Example: Widget Enterprises Inc.

altBusinessIdType ----

Alternative Business Identifier Type. (MaxLength: 50)

Examples: DUNS, LEI, GIIN

altBusinessId ----

An alternative altBusinessIdType used for communications service provider account. (MaxLength: 50 - if applicable)

tax_identifier ----

Tax ID of the business (MaxLength: 9 digits)

Example: 12-3456789

business_type ----

Please specify if your business is any one of the following types (Leave blank if N/A):

  • PRIVATE_PROFIT
  • INDIVIDUAL
  • PUBLIC_PROFIT
  • NON_PROFIT

business_vertical ----

Vertical or industry segment of the brand. Select one of the following:

  • Agriculture
  • Construction/Materials
  • Education
  • Energy/Utilities
  • Entertainment
  • Financial Services
  • Gambling/Lottery
  • Healthcare/Life Sciences
  • Hospitality
  • Information Technology Services
  • Insurance
  • Manufacturing
  • Mass Media/Communication
  • Non Profit Organization
  • Public Sector
  • Real Estate
  • Retail/Consumer Products

Country of Registration ----

Two letter ISO-2 country code.

Example: US or CA (Canada)

stock_exchange ----

Input stock exchange of the brand.  Ok to list "N/A" or select from following.

Example: NYSE

stock_symbol ----

The stock symbol of the brand (MaxLength: 10)

Example: IBM, SBUX

street address ----

Street Address of the business, Street name and number (MaxLength 100)

Example: 123 Main Street

city ----

City where the business is located (MaxLength: 100)

Example: Seattle

state ----

State or province. For US please use 2 character codes.

Example: CA for California.

zipcode ----

Zipcode of the business or postal code (MaxLength: 10)

Example: 98101-3097

country ----

se two letter country code where the business is located

Example: US or CA (Canada)

website ----

Provide the website of the business (MaxLength: 100)

Example: https://widgets.com

Support E-Mail ----

Customer support email address for the business (MaxLength: 100)

Example: support@widgets.com

Support Phone Number ----

Customer support phone number for the business (MaxLength: 10)

Example: 5556667777

contact_name ----

Name of the Brand Representative or Compliance Contact at the business (MaxLength: 100)

Example: Sally Smith

Contact_Country ----

Country of Brand Representative or Compliance Contact

Example: US or CA (Canada)

contact_phone ----

Phone number of the Brand Representative or Compliance Contact (MaxLength: 10)

Example: 5556667777

contact_email ----

Email address of Brand Representative or Compliance Contact (MaxLength: 100)

Example: sally@widgets.com

message_sample1 ----

Message sample. Some campaign tiers require 1 or more message samples (MaxLength: 100)

 

Example: “Your ABC.com validation code is: \n123456\nThanks for using ABC!”

 

Add \n for new lines within the message.  The above message would look like:

 

Your ABC.com validation code is:

 

123456

 

Thanks for using ABC!

message_sample2 ----

Message sample. Some campaign tiers require 1 or more message samples (MaxLength: 100)

 

Example: Your ABC.com validation code is: \n123456\nThanks for using ABC!

 

Add \n for new lines within the message

 

Optional Field.  Please input NA if there are no other message templates

Subscriber Opt-in using Keyword? ----

Specify “Yes” if you collect Opt-in from customers using keywords

Keyword Details ----

Provide sample of the keywords that will be used for Opt-In or Opt-Out (MaxLength: 20)

Example: Join

Subscriber Opt-in using WEBSITE? ----

Specify Yes if you collect Opt-in from customers using keywords?

Website details ----

Provide the URL of the website where subscribers can Opt-in or Opt-out (MaxLength: 100)

Example: https://widgets.com

Subscriber Opt-in using IVR? ----

Specify Yes if you collect Opt-in from customers using IVR?

Subscriber Opt-in using VERBAL? ----

Specify Yes if you collect Opt-in from customers using Verbal Consents?

Subscriber Opt-in? ----

You are expected to collect and process consumer opt-ins?

Subscriber Opt-out? ----

You are expected to collect and process consumer opt-outs?

Subscriber help? ----

You are expected to have implemented a message reply providing customers with how they can contact the message sender after they reply with the HELP keyword?

Number Pooling? ----

Does campaign utilize pool of phone numbers?

Embedded Link? ----

Are you using an embedded link of any kind? Note that public URL shorteners (bitly, tinyurl) are not accepted.

Embedded Phone Number? ----

Are you using an embedded phone number (except the required HELP information contact phone number)?

Affiliate Marketing? ----

Is affiliate marketing being used or was used in the construction of this campaign?

Age-Gated Content? ----

Will this campaign include any age-gated content as defined by carrier and CTIA guidelines?

Direct Lending or Loan Arrangement? ---- Will this campaign include content related to direct lending or other loan arrangements?