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Messaging Guidelines - 10DLC Requirements explanations

You will find the resources that identify the fields and offers a value to add to the CSV as you are filling it out.

This information is also shown at the bottom of the 10DLC Tab on your Manage page.

(All fields require a value. If a value is not applicable, use: N/A)

Field name ---- Explanation
-------------------------------- ---- ----------------------------------------------------------------
phone_number ----

Input your text-enabled phone number (10 digits, no dashes)

Example: 5556667777

Campaign Description ----

Describe your campaign for sending a text message to your customers (MaxLength: 100)

Campaign use_case ----

Choose use case from this list. (maxLength: 20)

Valid choices are:

  • Alerts
  • Chat
  • Donation
  • Education
  • Emergency Alerts
  • Fraud Alerts
  • Political
  • Promotional Marketing
  • Social
  • Sweepstakes/Contest
  • Two Factor Authentication
  • Voting/Polling

 

display_name or DBA ----

Brand/Marketing/DBA name of the business (MaxLength: 100)

Example: Widget Enterprises

legal_business_name ----

The legal name of the business (MaxLength: 100)

Example: Widget Enterprises Inc.

altBusinessIdType ----

Alternative Business Identifier Type. (MaxLength: 50)

Examples: DUNS, LEI, GIIN

altBusinessId ----

An alternative altBusinessIdType used for communications service provider account. (MaxLength: 50 - if applicable)

tax_identifier ----

Tax ID of the business (MaxLength: 9 digits)

Example: 12-3456789

business_type ----

Please specify if your business is any one of the following types (Leave blank if N/A):

  • PRIVATE_PROFIT
  • INDIVIDUAL
  • PUBLIC_PROFIT
  • NON_PROFIT

 

business_vertical ----

Vertical or industry segment of the brand. Select one of the following:

  • Agriculture
  • Construction/Materials
  • Education
  • Energy/Utilities
  • Entertainment
  • Financial Services
  • Gambling/Lottery
  • Healthcare/Life Sciences
  • Hospitality
  • Information Technology Services
  • Insurance
  • Manufacturing
  • Mass Media/Communication
  • Non Profit Organization
  • Public Sector
  • Real Estate
  • Retail/Consumer Products

 

Country of Registration ----

Two letter ISO-2 country code.

Example: US or CA (Canada)

stock_exchange ----

Input stock exchange of the brand.  Ok to list "N/A" or select from following.

Example: NYSE

stock_symbol ----

The stock symbol of the brand (MaxLength: 10)

Example: IBM, SBUX

street address ----

Street Address of the business, Street name and number (MaxLength 100)

Example: 123 Main Street

city ----

City where the business is located (MaxLength: 100)

Example: Seattle

state ----

State or province. For US please use 2 character codes.

Example: CA for California.

zipcode ----

Zipcode of the business or postal code (MaxLength: 10)

Example: 98101-3097

country ----

se two letter country code where the business is located

Example: US or CA (Canada)

website ----

Provide the website of the business (MaxLength: 100)

Example: https://widgets.com

Support E-Mail ----

Customer support email address for the business (MaxLength: 100)

Example: support@widgets.com

Support Phone Number ----

Customer support phone number for the business (MaxLength: 10)

Example: 5556667777

contact_name ----

Name of the Brand Representative or Compliance Contact at the business (MaxLength: 100)

Example: Sally Smith

Contact_Country ----

Country of Brand Representative or Compliance Contact

Example: US or CA (Canada)

contact_phone ----

Phone number of the Brand Representative or Compliance Contact (MaxLength: 10)

Example: 5556667777

contact_email ----

Email address of Brand Representative or Compliance Contact (MaxLength: 100)

Example: sally@widgets.com

message_sample1 ----

Message sample. Some campaign tiers require 1 or more message samples (MaxLength: 100)

 

Example: “Your ABC.com validation code is: \n123456\nThanks for using ABC!”

 

Add \n for new lines within the message.  The above message would look like:

 

Your ABC.com validation code is:

 

123456

 

Thanks for using ABC!

message_sample2 ----

Message sample. Some campaign tiers require 1 or more message samples (MaxLength: 100)

 

Example: Your ABC.com validation code is: \n123456\nThanks for using ABC!

 

Add \n for new lines within the message

 

Optional Field.  Please input NA if there are no other message templates

Subscriber Opt-in using Keyword? ----

Specify “Yes” if you collect Opt-in from customers using keywords

Keyword Details ----

Provide sample of the keywords that will be used for Opt-In or Opt-Out (MaxLength: 20)

Example: Join

Subscriber Opt-in using WEBSITE? ----

Specify Yes if you collect Opt-in from customers using keywords?

Website details ----

Provide the URL of the website where subscribers can Opt-in or Opt-out (MaxLength: 100)

Example: https://widgets.com

Subscriber Opt-in using IVR? ----

Specify Yes if you collect Opt-in from customers using IVR?

Subscriber Opt-in using VERBAL? ----

Specify Yes if you collect Opt-in from customers using Verbal Consents?

Subscriber Opt-in? ----

You are expected to collect and process consumer opt-ins?

Subscriber Opt-out? ----

You are expected to collect and process consumer opt-outs?

Subscriber help? ----

You are expected to have implemented a message reply providing customers with how they can contact the message sender after they reply with the HELP keyword?

Number Pooling? ----

Does campaign utilize pool of phone numbers?

Embedded Link? ----

Are you using an embedded link of any kind? Note that public URL shorteners (bitly, tinyurl) are not accepted.

Embedded Phone Number? ----

Are you using an embedded phone number (except the required HELP information contact phone number)?

Affiliate Marketing? ----

Is affiliate marketing being used or was used in the construction of this campaign?

Age-Gated Content? ----

Will this campaign include any age-gated content as defined by carrier and CTIA guidelines?

Direct Lending or Loan Arrangement? ---- Will this campaign include content related to direct lending or other loan arrangements?