Set an Outbound Caller ID Name (CNAM Storage)

CNAM storage controls the caller ID name display on called numbers supporting this feature. This article describes using Flowroute Manage to create a CNAM Preset and later apply it to any of your Flowroute DIDs.

  • It can take 5-7 business days after adding a CNAM to a number before it is available on called networks. 

  • CNAM storage is only available for US DIDs. CNAM storage is unavailable for toll-free telephone numbers and Canadian DIDs. 


To set an outbound caller ID name: 

NOTE: CNAM values can be no longer than 15 alphanumeric characters. All CNAM values are reviewed prior to being submitted to the public database.
  1. Log on to Flowroute Manage, and then click DIDS on the menu.
  2. Click CNAM

    The CNAM Storage Service page appears:

  3. Click Add new CNAM

    The Add CNAM Preset page appears:

  4. Put in your desired CNAM value
  5. Click Add.
At this point, Flowroute will review for any offensive & impersonating values.  This can take up to 24-48 hours. 

If your CNAM is rejected, you will be provided with reason.  Please follow the instruction or choose different name.  

When your CNAM is approved, 
  1. Next, assign the newly created CNAM preset to a DID.
  2. Under the DIDS menu, click Manage

    The Manage your DIDs page appears:

  3. Click the check box next to each DID you want to apply the CNAM preset to. 

    If you want to select all DIDs displayed on the page, click the check box to the left of DID in the column header. You can then optionally select all DIDs you own. 

  4. Click Choose a DID Action, and then from the list select Set CNAM Storage Preset:
  5. Click Apply Action

    The CNAM Presets page appears. 

  6. Click in the Search for a CNAM value field, and then from the list select the CNAM Preset you created above.
  7. Click Confirm Order

    NOTE: CNAM Storage Preset does not incur any setup nor monthly charges 
    • The CNAM Presets page closes, and the Manage your DIDs page appears, with the Preset name displayed in the CNAM Storage column for any DIDs you applied this to.  

    • A status message displays at the top of the page letting you know that it takes 5-7 days to process a CNAM Preset request as some carriers do not process the request immediately. No notice is sent when processing is complete.

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